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Lacoste - a brand steeped in history

For over 80 years the name Lacoste has stood for high-quality and timelessly elegant sports fashion that effortlessly masters the balancing act between court and street style. Tennis legend and fashion genius René Lacoste is the founder of the lifestyle brand of the same name with the snappy crocodile. In the 1920s, the young exceptional talent conquered the tennis courts of the world with great perseverance and tenacity. His ambition and bite soon brought Lacoste the nickname "The Alligator". As a trademark, the style-conscious Frenchman had a small green crocodile sewn onto his self-designed polo shirts. The Lacoste brand was born! The legendary crocodile still adorns all products of the French sports label today. In addition to high-quality casual clothing, Lacoste also offers a large selection of sporty sneakers for women and men. Classic, clean colors, elegant silhouettes and high-quality materials make Lacoste sneakers the perfect companion in everyday life. Whether casual with streetwear or chic for a smart style: Lacoste sneakers are timeless all-rounders that delight sneaker heads and luxury lovers alike. Subtle details such as contrasting stripes, prints and applications give each Lacoste style its very own look. The famous crocodile should not be missing either and embellishes the side of the shoe as a classic stitch, metal emblem, perforation or embossing. The women's models from Lacoste use feminine colors and subtle metallic details. The cool sport chic of the label is in high season all year round: an airy Lacoste sneaker made of mesh or canvas is the ideal companion for spring and summer. For cold autumn and winter days, the French label offers lined sneaker boots made of water-repellent leather. Whether Carnaby, Lerond or Graduate - at Shoefittery you will find all top models from Lacoste in brand new colorways!

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